Kristian is a visionary leader with over 20 years of experience in fashion and luxury, specializing in digital transformation for global brands including Hugo Boss, Adidas, Kering, and VF Corp across Europe and Asia. With a background in military technology, he brings a people-first, creative approach to complex challenges. Co-founder of Meraviglia in 2012 alongside Roberto Balestra, he is deeply committed to promoting Italian artisanal excellence while also pursuing passions such as flying, mountaineering, and advising emerging brands.
About
Meraviglia Riding
The vision
Meraviglia is dedicated to those who seek excellence in the great equestrian disciplines Show Jumping, Dressage, Polo, and Jockey.
The brand offers two distinct lines: the Performance Line and the Tailor made Line, ensuring specialized gear for every arena.
We believe that equestrian performance is not merely a competition, but a celebration:
the perfect expression of harmony between rider and horse.
Just as time is the most valuable resource, our artisans value every second dedicated to creation—
transforming patience into precision and skill into art.
Our story was born from the vision of Roberto Balestra and Kristian Hertel,
in the heart of the Marche region, among ancient hills and timeless workshops where the art of making things by hand has been shaped for generations.
More than
The Artisan’s Vocation
Behind every pair of Meraviglia boots
is a craftsman whose work is more than a profession —
it is a vocation.
Our artisans’ hands know how to listen to the leather
and shape the wood.
They find a perfect harmony
between strength and elegance.
In their gestures lives a heritage
of patience and precision,
meeting imagination and pride.
THE
FOUNDERS
THE
FOUNDERS
ROBERTO BALESTRA
Roberto’s professional journey began in 1994 as an ICT Systems Specialist, driven by a natural aptitude for problem solving.
Working hands-on with some of the most renowned brands in the international telecommunications sector enabled him to progressively expand his skills — evolving from technical expertise to presales activities, commercial coordination, and ultimately toward the broader world of communication.
At Meraviglia, he brings this experience to the creation of new business opportunities, combining technical knowledge, strategic insight, and international exposure to support growth and market development.
KRISTIAN HERTEL
